What it is
Build a World is a fixed-price production service: you send a scene, a sequence or a whole script, and get back the
graphic world it needs — the invented firm with its mark and its paper, the documents, the newspapers, the labels and packs, the shop
fronts and street signs, the pages on the monitors — all belonging to one year, one country and one visual language, and all fictional
down to the brand.
Who it is for
Production designers, art directors, set decorators and prop masters on features, series and commercials — and the
production companies who need the paperwork to clear. It suits a department without a graphic designer, a graphic designer with too many
sets, and a commercial that needs a believable brand by Friday.
The problem it solves
The paper in a period scene is usually wrong in a way nobody on set can name: the letter is A4 in a decade of foolscap, the price
is in a currency the country had not adopted, the logo belongs to a real company and legal says no the night before. Each of those is a
reshoot, a paint-out or a cut-away. A world built once, from rules, does not have them.
How it works
| | Step | What happens |
|---|
| 1 | The brief | A fifteen-minute call or an e-mail: the script pages, the year, the country, how each thing is shot (insert, handled, background) and the day it is needed on set. |
| 2 | A fixed price | One figure for the whole list, agreed before any work starts. No day rates, no surprises. |
| 3 | The firm first | The invented company is set up once — name in the legal form of its country and year, mark, palette, typefaces, address, telephone — and approved before anything else is drawn. |
| 4 | Everything it touches | The studios build each object at true size from the same firm and the same year; what a rule set cannot reach is drawn by hand to match. |
| 5 | Delivery | Layered, editable SVG and print-ready PDF for every piece, a print sheet with stock and finishing, a continuity sheet for the world, and the signed certificate of originality for the production file. |
Three sizes
Starter
€750 – €1,500
A small set of production graphics for one scene: five to ten camera-ready pieces — the letter, the label, the sign over the door.
Production
€2,000 – €4,000
A whole sequence and its fictional identity: the firm, its paper, its packaging and its shop front, with the documents the story turns on.
World
€4,000 – €8,000+
The company and everything it touches: documents, packaging, signage, advertising, the newspaper that reports on it, and the pages on the screens.
Indicative, in euro, before VAT. The price is fixed once the list is known; it moves with the number of pieces,
hero inserts, printing and shipping, and presence on set.
Why it is different
- Rules before styling. Every piece is drawn from what its country demanded in its year — sheet size, layout, printing method, legal text, money — and a checker reads the finished sheet.
- Believability, not generation. No image model draws your props. The engine is deterministic, and what it cannot do a designer does.
- Cleared by design. No real trademark, masthead, appellation seal or issuing authority is reproduced; each world leaves with a certificate of originality.
- One hand. The person who answers is the set graphic designer who wrote the rule set, Panagiotis Zachoulitis.
When productions use it
- A period drama whose family firm appears on a van, a ledger, a tin and a letterhead across six episodes.
- A commercial that needs a competitor brand nobody owns.
- A police or hospital story with forms that must survive an insert and a lawyer.
- A contemporary series that needs a bank page, an inbox and a news site that are nobody’s.
