Knowledge base · Packaging

A carton is a flat piece of board that either folds up or does not

Two line types do all the work — the knife and the score — and a shop reads them by colour before it reads the dimensions. Then there is the text: no other consumer pack carries as much datable wording as a cigarette packet, and every market dated its own.

① The one-line version

A carton is a flat piece of board with a cut line, a crease line and a glue flap, and it either folds up or it does not. Everything a prop maker needs to know is in the net — and the second thing to know is that the health warning on a cigarette pack dates it to the year, in every country separately.

② The net: cut, crease, glue

Two line types do all the work, and a shop reads them by colour long before it reads the dimensions.

The vocabulary is the ECMA code, first issued in 1967. Reverse tuck end (the two closures tuck opposite ways) is the pharmaceutical and general default; straight tuck end gives a cleaner front and less tamper evidence. Board for a small carton is 0.40–0.60 mm; the crease allowance grows with the caliper, which is why a thick board needs a wider gap between panels than a thin one.

③ Hinged lids have one correct construction

Every hinged-lid box — the flip-top cigarette pack above all — shares one topology: the front panel takes a straight horizontal cut (the lid’s front edge), the side panels take a straight diagonal cut rising from front to back, and the back panel is not cut at all: it creases, and that crease is the hinge. Draw the back cut and the lid falls off in the actor’s hand. Inside sits a second piece — the inner frame — which the lid closes against; it is cut from thinner card and stands about 13 mm above the lid cut.

④ The cigarette pack is a dated object in every market

No other consumer pack carries as much datable text. These are the real instruments, market by market — and the studio prints fictional houses, never a real brand.

MarketThe warning, and when
USAA single line from 1966; four rotating Surgeon General’s warnings from 1985; descriptors implying a safer cigarette banned from June 2010.
UKThe voluntary agreement of 1971 puts WARNING by H.M. Government on the side. The EC directive of 1989 makes TOBACCO SERIOUSLY DAMAGES HEALTH statutory from 1991; SMOKING KILLS on 30 % of the front from 2003; plain packs from May 2017.
CanadaA voluntary line from 1972; the Tobacco Products Control Act of 1988 puts four rotating statutory warnings on from 1989, eight larger ones from 1994, and picture warnings over half the face from 2001 — among the first in the world.
AustraliaOne line from 1973; four rotating warnings from 1987; six larger ones from 1995; picture warnings 2006; plain olive packs with no branding from December 2012.
JapanThe monopoly’s own line from 1972 — the “take care not to smoke too much, for your health” wording — the ministry’s stronger one from 1990, and eight rotating warnings on 30 % of the face from 2005. Set it in a Japanese face or leave it off.
BrazilThe Ministry of Health line from 1988; picture warnings covering a whole face from 2002.
ArgentinaLey 23.344 of 1986 fixes the single line; Ley 26.687 of 2011 brings picture warnings and larger text.
South AfricaThe Tobacco Products Control Act of 1993 brings rotating warnings from 1995; the 1999 amendment enlarges them from 2001.
EUYield figures mandated EU-wide from 1991 (89/622/EEC) and removed again from May 2016. Descriptors implying a safer cigarette banned from September 2003. Menthol banned from May 2020.

The product itself is dated

⑤ The modern furniture, and its first dates

WhatNot before
Barcode (UPC / EAN)1974 in the USA, 1977 in Europe; unusual on a pack before about 1980
A web address on a consumer packabout 1995
An e-mail addressmid-1990s
A QR codeabout 2010 on consumer packaging
A social handle or hashtagnot before 2008
Vaping products and nicotine pouchesa 2010s product entirely
The chasing-arrows recycling markGary Anderson’s design dates from 1970 and reaches packaging through the seventies
Der Grüne Punktthe German packaging ordinance of 1991; never on a British-only pack

Tax stamps and banderoles. Continental packs carried a duty banderole glued as a strip over the top closure from the 1880s; Britain used none. The studio draws an invented banderole with invented wording and never a real fiscal stamp — reproducing one is a different kind of problem from reproducing a trademark, and a worse one.

⑥ Printing a carton

⑦ What dates a pack fastest

⑧ The same pack in six languages

The continent set what the law demanded; the language set the words it was demanded in, and the years are not the same. A European pack is not the British sequence translated — France was first by fifteen years and Spain last by sixteen, and each wording is the real statutory one.

LanguageYearThe wording, and the instrument behind it
Français1976 ABUS DANGEREUX — the Loi Veil. Two words, and the earliest statutory warning on any pack in this collection.
1991NUIT GRAVEMENT À LA SANTÉ — the Loi Évin.
2003FUMER TUE, on the large band.
Deutsch1981 DIE EG-GESUNDHEITSMINISTER: RAUCHEN GEFÄHRDET DIE GESUNDHEIT — voluntary from 1981, statutory from 1991, and the wording does not change when the status does.
2003RAUCHEN KANN TÖDLICH SEIN.
Italiano1991NUOCE GRAVEMENTE ALLA SALUTE.
2003IL FUMO UCCIDE.
Español1992 LAS AUTORIDADES SANITARIAS ADVIERTEN: EL TABACO PERJUDICA SERIAMENTE LA SALUD — the longest of them, and the one that shapes a Spanish pack’s whole front.
2003FUMAR MATA.
Ελληνικά1992 ΤΟ ΚΑΠΝΙΣΜΑ ΒΛΑΠΤΕΙ ΣΟΒΑΡΑ ΤΗΝ ΥΓΕΙΑ — 89/622/ΕΟΚ. Before 1992 this studio prints nothing, because no instrument requiring a Greek pack warning has been found: Greece was outside the EEC until 1 January 1981, and its only anti-smoking effort of the period was the campaign of 1978–80 and the broadcast advertising ban of 1979, neither of which touched the pack. It is an open question in the Archive.
2003ΤΟ ΚΑΠΝΙΣΜΑ ΣΚΟΤΩΝΕΙ.

The English sequence, for comparison, is the British one: a voluntary WARNING BY H.M. GOVERNMENT from 1971, TOBACCO SERIOUSLY DAMAGES HEALTH statutory from 1991, SMOKING KILLS on 30 % of the front from 2003, plain packs from May 2017.

⑨ Everything else on the pack changes language too

A warning in French on a pack whose maker line is in English is the commonest mistake in this whole area, and it is why the studio localises the furniture as well as the law. Two of these are worth knowing about on their own.

On the packFrançais · Deutsch · Italiano · Español
Made in FABRIQUÉ EN FRANCE · HERGESTELLT IN DEUTSCHLAND · PRODOTTO IN ITALIA · FABRICADO EN ESPAÑA
Open here OUVRIR ICI · HIER ÖFFNEN · APRIRE QUI · ABRIR AQUÍ
Count CIGARETTES · ZIGARETTEN · SIGARETTE · CIGARRILLOS
Tar, the old yield line GOUDRON 12 mg · KONDENSAT 12 mg · CATRAME 12 mg · ALQUITRÁN 12 mg
Tar, the later one GOUDRON 10 mg · TEER 10 mg · CATRAME 10 mg · ALQUITRÁN 10 mg

The German pair is the one to notice: the word for tar on a German pack is Kondensat on the older yield line and Teer on the later one, and swapping them is the kind of detail a German-speaking viewer catches without being able to say why. The Greek equivalents are ΠΙΣΣΑ and ΝΙΚΟΤΙΝΗ, with ΑΝΟΙΓΜΑ ΕΔΩ for the tear tape.

Yield figures themselves are a date. They reach the pack with the British tar-group wording of 1974 and the German milligram figures under the voluntary agreement of 1981; 89/622/EEC mandates them EU-wide from 1991; and the 2016 directive removes them again, replacing the band with a combined picture-and-text warning over 65 % of front and back. Before the 1970s the numbers lived in advertising, not on the pack.

Two descriptor rules that apply in every language at once. “Lights” in any language is a 1970s idea — Marlboro Lights, 1972 — so légères, leicht, leggere, suaves, ligero and ΕΛΑΦΡΙΑ are all wrong before it. And all of them were banned across the EU from September 2003, in every language, along with anything else implying a safer cigarette; the USA followed in June 2010 and Australia with plain packaging in December 2012. Menthol went the same way across the EU in May 2020.

⑩ The strip over the closure, market by market

A continental pack of most of the twentieth century carries a fiscal banderole over the top closure, and Britain does not — which is a tell in both directions.

Every strip the studio draws is original artwork modelled on the design language of the real ones — engraved guilloche, series-year wording, class designations, cartouches. A real fiscal stamp is a government instrument and reproducing one is an offence, which is why none of these is a scan.

⑪ Plain packaging, and where a branded pack stops being possible

Australia from December 2012; the United Kingdom and France from 2017, with Ireland alongside them; more of Europe since. A fully branded pack in those markets after those dates is duty-free, export, or wrong — and only the designer knows which the scene is.

⑫ Portugal, the Netherlands, Turkey and Russia

Four markets added in September 2026. Two limits hold in every studio: Turkey starts in 1928, the year the Latin alphabet replaced the Arabic script (an earlier Turkish sheet would be Ottoman, which no studio sets), and Russian before 1918 is spelled by rule — the hard sign on every word ending in a consonant and і before a vowel are placed automatically; the yat (ѣ) cannot be derived from modern spelling and is left as е. Turkish capitals keep their dots: i goes to İ and ı to I, so İSTANBUL, never ISTANBUL.

CountryWhat the studio changes, and when
PortugalMaker line and count in Portuguese, the Brazilian pack sharing the language. Money in réis, then escudos with the cifrão (12$50), then euros from 2002.
NetherlandsDutch copy, f 12,50 guilders to 2001. The European health warnings on tobacco follow the directives like every other member state.
TurkeyFrom 1928 only. Turkish capitals with the dotted İ. Lira and kuruş, the new lira of 2005, TL again in 2009 and the ₺ sign from 2012.
RussiaFour registers: the Empire (old orthography, before 1918); папиросы as the Soviet cigarette to 1965, with the state maker line and the count; the USSR to 1991; the Federation after. Kopecks and roubles in every regime, the denomination of 1961 and of 1998, ₽ from 2013.

⑬ Sources

Structure · ECMA Code of Folding Carton Design Styles (from 1967) · standard bleed, safe-zone and creasing-allowance practice · rotary-die minimum corner radii
Tobacco law · UK voluntary agreement 1971; EC Directive 89/622/EEC; UK 2003 and May 2017 · Canada Tobacco Products Control Act 1988 and the 1994 and 2001 amendments · Australia 1973, 1987, 1995, 2006 and the Tobacco Plain Packaging Act 2011 (in force December 2012) · Japan 1972, 1990, 2005 · Brazil 1988 and 2002 · Argentina Ley 23.344/1986 and Ley 26.687/2011 · South Africa Act 1993 and the 1999 amendment · EU descriptor ban September 2003 and menthol ban May 2020
Product history · Pall Mall 1939 (king size) · Viceroy 1936 (filter) · 100 mm 1966–67 · Marlboro Lights 1972 · Shannon duty-free 1947
Marks · UPC 1974, EAN 1977 · Gary Anderson’s recycling mark 1970 · Verpackungsverordnung 1991 (Der Grüne Punkt)

Now go and fold one

Every construction and every warning on this page is in the studio, and it prints a die line a shop can cut from.

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